Demand for aesthetic procedures has grown significantly over the past decade with no signs of slowing down, with an expected growth rate of 18.5% per year from 2023-2030.
However, this increased demand has been met with a surge in competitors entering the market. That is why it is important for practitioners to focus not only on delivering great results but also on increasing patient satisfaction.
Here are 6 ways that clinicians can increase patient satisfaction with aesthetic procedures.
1: Communication and Education
One of the most important factors in patient satisfaction is communication and education. Patients need to be well-informed about the procedure, its risks, and benefits, and what to expect during and after the treatment. Practitioners should take the time to explain everything in detail, answer any questions, and make sure the patient understands what's involved. This helps to build trust and confidence and can reduce anxiety and fear.
Every patient is unique, with different goals, concerns, and expectations. Practitioners should take the time to listen to their patients and understand their specific needs. By tailoring the treatment to the individual, practitioners can provide a personalized experience that meets the patient's goals and expectations. This can lead to higher levels of satisfaction and better results.
3: Manage Expectations
It's important to manage patient expectations, particularly in terms of results. While aesthetic procedures can deliver significant improvements in appearance, they are not a magic solution that can completely transform a person's looks. Practitioners should be honest and transparent about what can realistically be achieved, and what the limitations of the procedure are. By doing so, patients are less likely to be disappointed with the results, and more likely to be satisfied with the outcome.
Patients are more likely to be satisfied with their experience if they are made to feel comfortable throughout the process. This includes providing a pleasant and welcoming environment, as well as making sure they are comfortable during the procedure itself.
The care a patient receives after the procedure is just as important as the procedure itself. Patients need to know what to expect in terms of recovery, and how to take care of themselves to ensure the best possible outcome. Practitioners should provide detailed aftercare instructions, including any medications or products that should be used. They should also be available to answer any questions or concerns that the patient may have during the recovery period.
6: Minimize Downtime and Side Effects
One of the biggest patient complaints about aesthetic procedures is the downtime and side effects (burning, redness, swelling) that often accompany treatments. This not only leaves patients feeling negative about their experience, but surveys have shown that many patients avoid treatments all together because of unwanted side effects.
Traditionally, staying hydrated, avoiding the sun, or using ice packs have been the only tools available to reduce side effects.
However, many aesthetic providers have added exosome therapy to their treatments. When applied post-procedure, exosomes have been shown to stimulate the body’s natural healing processes and reduce inflammation.
Additionally, exosomes help promote tissue regeneration by providing growth factors and other signaling molecules to the cells in the treatment area, which can improve the treatment results.
By focusing on these areas, practitioners can provide a positive experience that meets the patient's goals and expectations and leads to a high level of satisfaction. Ultimately, this can lead to better outcomes, repeat business, and positive word-of-mouth referrals.
Exocel Bio is the manufacturer of Exovex Exosomes, a potent blend of precision growth factors, peptides, cytokines, and mRNA that target damaged skin and hair cellular structures topically by providing the nutrients and resources necessary to facilitate the repair of cells.
Exovex Exosomes are for topical use only. The FDA has not approved Exosomes for systematic use or injection.
Contact us today to add this powerful treatment to your clinic.